Things PR People Say

"[founder] is a serial entrepreneur"

Fri, 19 Apr 2013 16:41:21 -0400

“[founder] is a serial entrepreneur”

- Well then he/she MUST be important.

"thoughts?"

Fri, 19 Apr 2013 16:40:18 -0400

“thoughts?”

- (Also known as the “I don’t fully stand behind the email I just wrote” salutation.)

"we could pitch [product] and how it relates to [national tragedy]."

Fri, 19 Apr 2013 16:39:13 -0400

“we could pitch [product] and how it relates to [national tragedy].”

- have fun in hell, jerklord.

"please stop by booth #23401-A, Convention Center Annex between the hours of 8:00 AM and 10:00 AM to..."

Wed, 23 Jan 2013 10:53:25 -0500

“please stop by booth #23401-A, Convention Center Annex between the hours of 8:00 AM and 10:00 AM to meet with [CEO].”

- *shakes head, squints, grimaces*

"Only at [last name] and [another last name] do we crack open the wine before 5."

Wed, 19 Dec 2012 16:44:25 -0500

“Only at [last name] and [another last name] do we crack open the wine before 5.”

"If you would like to set up a phone interview, please contact me at [phone number]"

Wed, 19 Dec 2012 16:42:03 -0500

“If you would like to set up a phone interview, please contact me at [phone number]”

- Really? A phone number? Even if I wanted this meager offering, I couldn’t reply by email?

"this release will build a ton of awareness."

Wed, 19 Dec 2012 15:57:00 -0500

“this release will build a ton of awareness.”

- cool.

"like i could ever take a day off during the holidays."

Wed, 19 Dec 2012 15:55:00 -0500

“like i could ever take a day off during the holidays.”

- so. important.

"Industry trends."

Thu, 15 Nov 2012 00:08:09 -0500

“Industry trends.”

"I’ve worked with [insert journalist name] before."

Mon, 12 Nov 2012 14:00:49 -0500

“I’ve worked with [insert journalist name] before.”

- This gets said way too often by PR types. “Worked with?” Really? Did you sign an agreement? Perhaps a statement of - wait for it - work? Was money exchanged for services or goods? Did either party issue an invoice? If you can’t answer yes to any of the above, it ain’t work. You helped them. Absolutely. More clearly, you helped them help yourself and your client, product, expert, whatever. And there’s nothing wrong with calling it what it is: help. Not work.

"things are just insane."

Fri, 07 Sep 2012 11:49:26 -0400

“things are just insane.”

"omigod"

Fri, 07 Sep 2012 11:48:52 -0400

“omigod”

"i just know this would make an incredible story for your blog!"

Tue, 26 Jun 2012 13:28:02 -0400

“i just know this would make an incredible story for your blog!”

- Really!?!? Thanks!

"My blackberry is my life"

Thu, 07 Jun 2012 22:23:21 -0400

“My blackberry is my life”

- Blackberry? Do you work for the government?

"PR pro, social media gal."

Thu, 07 Jun 2012 22:20:27 -0400

“PR pro, social media gal.”

"we need to own the dialog."

Thu, 05 Apr 2012 09:23:55 -0400

“we need to own the dialog.”

- (isn’t that sort of a paradox?)

"Is it 5 o’clock yet?"

Wed, 04 Apr 2012 16:08:04 -0400

“Is it 5 o’clock yet?”

"I just love people"

Wed, 04 Apr 2012 16:07:36 -0400

“I just love people”

"New: Kodak Gallery’s Andriod App ranks Top 10 in the AMAZON Appstore"

Tue, 28 Feb 2012 13:18:00 -0500

““New: Kodak Gallery’s Andriod App ranks Top 10 in the AMAZON Appstore””

- Not a journalist, but a pitch subject line… to a staff writer at… wait for it… MacWorld. Because they love covering Android….

"Calling me “Kat” in your email greeting line ≠ the best way to attract my attention."

Fri, 24 Feb 2012 14:11:00 -0500

“Calling me “Kat” in your email greeting line ≠ the best way to attract my attention.”

- Said by a journalist, not a PR person. Journalist’s name is Kit. He’s a guy. Probably worth knowing before emailing.