I’ve worked with [insert journalist name] before.
This gets said way too often by PR types. “Worked with?” Really? Did you sign an agreement? Perhaps a statement of - wait for it - work? Was money exchanged for services or goods? Did either party issue an invoice? If you can’t answer yes to any of the above, it ain’t work. You helped them. Absolutely. More clearly, you helped them help yourself and your client, product, expert, whatever. And there’s nothing wrong with calling it what it is: help. Not work.